6. Strong Social Media Presence
We can all agree that social media platforms are quite popular today. They have an important role in ecommerce, by providing a marketplace to purchase all kinds of products and by influencing potential purchasers.
Make sure your business is present on the platforms (Facebook, Instagram, Pinterest, and others) your customers use.
Even though word-of-mouth travels super fast, a strong social media presence can serve as a promotional platform and a great tool to build confidence and trust.
You can post your current deals, blog articles or interesting details on social media and motivate customers to share your content.
7. Payment Options
The payment options offered by your store can make or break your online success. Make sure to include all popular payment options to prevent customers from leaving your store or abandoning their shopping cart.
If you provide your local customers with the convenience of online payments, why not expand your store and treat your global purchasers similarly?
Yes, international payments can be a frustrating experience – not knowing when your payment arrives, waiting for banks, not knowing how much money you can deter is exhausting, but if you are using the right ecommerce platform, you’ll have no such troubles.
Shopify Plus, for example, makes accepting domestic and international payments as simple as possible.